Resumen:
I examined advertising of healthy and unhealthy food and beverage
products across television, Facebook, outdoors, and bodegas. I used
content analysis to describe the types of advertised food products,
the persuasive techniques of the advertisements of these products,
and the portrayals of eating behaviors on food advertising. Findings
revealed that food promotion was more prominent in pointof-
purchase advertising and less on television. The three most
common advertised products were sweets, sugary drinks, and fastfood
restaurants, and the persuasive techniques most commonly
associated with food and beverage advertisements were appeals to
the flavor/taste/smell/texture, nutritional quality, competitive/unique,
and newness of the product; only one emotional appeal stood out in
one medium: family bonding was frequent on television. This study
is one of the few that have collectively surveyed food advertising
that children and adolescents are likely to find in their multimedia
environment.