The objective of the article is to go beyond the knowledge integration barriers in ERP implementations by analyzing structural, technological, intellectual and socioemotional barriers that appear during an ERP implementation ...

La irrupción de nuevas tecnologías en la vida diaria de las personas ha traído consigo no solo un cambio importante en su forma de interactuar y comunicarse, sino sobre todo un cambio en su forma de comportarse e incluso ...

This study aims to demonstrate that the effectiveness of a targeted marketing campaign using coupons can be improved using elements of Social CRM. To achieve this, an experiment was carried out consisting in granting the ...